Bank marketing is set to change significantly in 2025. With the rise of AI-powered search, traditional website traffic from search engine results will continue to decline. As AI-driven tools provide users with direct answers and solutions, fewer people will click through to your website. To adapt, banks must start on the path to a “video first” marketing strategy, leveraging video content to attract and engage customers in a more dynamic and impactful way.
Creating video content is more accessible than ever. Thanks to smartphones, advanced microphone technology, and user-friendly online editing tools, producing professional-looking videos no longer requires a large investment. By setting a modest goal of creating 12–15 videos annually (about one per month), your bank can effectively shift to a video-first approach, positioning itself to thrive in the evolving digital banking landscape.
Game Plan for Launching Video Content in 2025
1. Learn to Build a Script for Your Videos
- A clear and engaging script is the foundation of any successful video. Tailor the script to the type of video:
- Service Overview Videos: Keep these concise—about two minutes long.
- Informational Videos: For in-depth topics, aim for less than 20 minutes.
Script Outline:
- List of Tentative Titles: Brainstorm one to three potential video titles.
- Opening Hook: Start with a compelling line, such as, “Today, you’re going to learn how to improve cash flow management.”
- Credibility Points: Establish why your audience should trust you. Highlight your expertise or experience in the topic.
- Engaging Element: Include a one-minute story or quote to capture attention.
- Key Helpful Points: Deliver actionable insights—typically 3–5 key points supported by examples, stories, or quotes.
- Call to Action (CTA): Conclude with a clear CTA, directing viewers to explore a product, service, or resource that aligns with the topic.
2. Equipment Needed: Start Simple
You don’t need high-end gear to get started. Here’s a list of basic equipment:
- Modern Smartphone: Most current models produce excellent video quality.
- Wireless Microphone: Options like the Rode Wireless Micro or Hollyland Lark M2 deliver clear audio.
- Lighting: Use a well-lit area or invest in a simple video light for consistent lighting.
- Tripod: A tripod with a smartphone clamp ensures stable recordings.
3. Record, Edit, and Post
Producing high-quality video content involves three key steps:
Recording:
- Record in 1080p resolution, using a widescreen (16:9) aspect ratio for versatility.
Editing:
- Edit using tools like Adobe Premiere Pro or online platforms such as Canva or CapCut.
- Address audio quality by minimizing echo with editing software.
Export multiple formats:
- Widescreen: Ideal for YouTube and your website.
- Square: Optimized for social media platforms.
- Vertical (Tall): Great for TikTok and YouTube Shorts.
Posting:
- Upload your video to YouTube and refine auto-generated captions for accuracy.
- Share videos across your website and social media platforms, tailoring the format for each platform’s strengths.
2025 is the year to prioritize video as the cornerstone of your bank’s marketing strategy. By following this straightforward plan, your bank can produce engaging, high-quality videos that resonate with customers, capture attention, and drive conversions. Start small, stay consistent, and watch as your “video first” approach transforms your marketing impact.
This month, we’re continuing to spotlight two recent blogs on identifying your “Treasury Management Titans” and on why having the right talent is essential for a successful TM team.
In this month's membership section directly from the TMClarity Framework, we go deep on adopting a simple, content-based marketing strategy for your Treasury Management department.
Recent Blog Postings
Building Treasury Titans - Alignment
In Treasury Management, where technical expertise, customer relations, and “net new” sales are paramount, ensuring that everyone is in the right seat can mean the difference between good and exceptional performance. Read more on the blog...
Building Treasury Titans - Urgency
Creating a culture of urgency isn’t about adding pressure or pushing people to work faster. It’s about fostering a mindset where team members understand the value of time and recognize that each action can impact customer success and the overall performance of the Treasury Management department. Read more on the blog...
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In this month's paid membership section directly from the TMClarity Framework, we go deep on Building a Simple, Content-Based Marketing Plan for Treasury Management. If you are a paid Launch Pad member, login using the links in the box below.
