Launch Pad
Tactics and strategies to enhance treasury management at community banks.
Recent Launch Pad Newsletter Posts
Launch Pad: Marketing in a Post Google Search World | October 2024
I was listening to a Gary Vaynerchuk (marketing guru) video the other day and he had an interesting point. At the current rate of AI adoption, his theory is that Google searches may be irrelevant by the year 2030.
That’s just five years away.
In the video (https://youtu.be/WyW_8kMQmJM) he goes t...
by Tim Malzahn —
Nov 01, 2024
issue resolution
ticketing
Launch Pad: Gaining Traction | September 2024
Welcome to the September 2024 TMClarity Newsletter, now renamed Launch Pad. You may have noticed we've changed the format of the newsletter for the better. Thanks for subscribing!
Gaining Traction
Running a treasury management department presents unique challenges. Whether your operations are ba...
by Tim Malzahn —
Sep 25, 2024
basics
onboarding
Launch Pad: Accelerating Treasury Management Success | August 2024
Welcome to the August 2024Â TMClarity Newsletter, now renamed Launch Pad. You may have noticed we've changed the format of the newsletter for the better.Â
In addition to our traditional intro and monthly overview of what is happening in Treasury Management and links to our latest blogs, we are ad...
by Tim Malzahn —
Sep 19, 2024
basics
business development
digital sales
Living the Treasury Management Life | January 2024
Hello from the snowy Midwest. We hope you had a great holiday season and are ready to get serious about selling and supporting Treasury Management services in 2024.Â
We've been working hard over the past few years on developing Treasury Management best practices around sales, onboarding, and the...
Aug 22, 2024
Customer Service Above All | February 2024
The importance of exceptional customer service cannot be overstated. With Treasury Management professionals, focus often gravitates towards finding the next business customer, managing risks, and ensuring compliance. However, the cornerstone of any successful organization lies in its ability to ...
by Tim Malzahn —
Aug 20, 2024
Maximizing Sales in the Spring Selling Season | March 2024
The spring selling season brings a whirlwind of opportunities and challenges for your treasury management (TM) sales team. As the market becomes livelier, the competition increases, making it crucial for you and your team to stand out and follow up on every potential lead. This month, we want to...
by Tim Malzahn —
Aug 20, 2024
Take a Hike | April 2024
The art of hiking, whether it be urban, in dense forests, or across the landscapes of national parks, represents more than just a physical journey. It is a metaphor for life's many paths, expressing the essence of exploration, discovery, and continuous improvement.
It applies to every facet of o...
by Tim Malzahn —
Aug 20, 2024
Just Checking In | May 2024
Building strong relationships with your business customers is essential for long-term success. Regular check-ins with your treasury management customers not only demonstrate your commitment to their success but also provide opportunities to identify their evolving needs and offer tailored soluti...
by Tim Malzahn —
Aug 20, 2024
Treasury Management for Directors | June 2024
This month, we are introducing our first training program for Treasury Management with a 30-Minute Training for Your Board of Directors.
Transforming your financial institution’s approach to treasury management starts with education and empowerment at the board level. This quick yet in-depth ses...
Aug 20, 2024
Beat the Heat | July 2024
Beat the Heat with Our Summer Selling TipsÂ
As temperatures rise, so do the unique challenges and opportunities in B2B sales. Summer can be a tricky season for sales professionals, particularly in the banking industry. Customers and prospects might be out of the office, vacation schedules can di...
by Tim Malzahn —
Aug 20, 2024