It’s tempting to believe that having the "best people" is the secret to success in attracting new business to your bank. In lending, this may be true - after all, loan decisions often hinge on relationships and personalities. However, when it comes to the deposit side of the business, the equation changes. While talent remains important, it’s not the sole driver of success. Instead, the efficiency, consistency, and scalability of your team’s processes often make the bigger difference. This is especially true in Treasury Management, where the focus is on solving pain points and delivering service that builds loyalty over time.
Even the most talented Treasury Management team can struggle without well-defined processes to guide them. When workflows are inconsistent or rely too heavily on individual ability, service delivery becomes unpredictable, and opportunities are missed. Customers notice when onboarding takes too long, service requests are mishandled, or pricing structures are unclear. On the other hand, a mid-level (in talent) team that follows a disciplined, customer-centric process will outperform a highly skilled team that operates without structure. Processes ensure that every customer receives the same high level of service, regardless of who is managing the relationship.
Talent may get you in the door, but process is what keeps you there. It’s not enough to rely solely on star performers. Instead, banks that focus on building strong service delivery frameworks - combining clear workflows with strong technology - are the ones that thrive. As you reflect on your own Treasury Management service delivery, ask yourself: Do your processes empower your people to shine, or are they holding them back? The answer could be the key to unlocking growth.
This month, we’re spotlighting two recent blogs on identifying your “Treasury Management Titans” and on why having the right talent is essential for a successful TM team. While talent is important, it’s only part of the equation in building strong business relationships.
If your answer to “Why should we move our business to your bank?” is simply, “We have the best people,” you’re giving the same response as every other bank. It’s not enough to set you apart in a competitive market.
Instead, focus on being able to say, “Our processes ensure every customer achieves their desired results, we consistently deliver on those results, and we have the numbers to prove it.” This distinction goes beyond talent - it highlights the operational excellence and reliability that customers value most.
In this month's membership section directly from the TMClarity Framework, we go deep on why metrics matter to your Treasury Management business.
Recent Blog Postings
Building Treasury Titans - Learners
Finding and Retaining Lifelong Learners in Treasury Management means finding and retaining experts who are not only knowledgeable but also eager to stay on top of industry advancements. Read more on the blog...
Building Treasury Titans - Curiosity
Whether your customer is a for-profit business, a non-profit organization, or a public institution, a strong interest in how they operate is vital. Read more on the blog...
Thank You Members
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In this month's paid membership section directly from the TMClarity Framework, we go deep on Service Ticketing and Issue Resolution. If you are a paid Launch Pad member, login using the links in the box below.
