Launch Pad: Video First | December 2024
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Bank marketing is set to change significantly in 2025. With the rise of AI-powered search, traditional website traffic from search engine results will continue to decline. As AI-driven tools provide users with direct answers and solutions, fewer people will click through to your website. To adapt, banks must start on the path to a “video first” marketing strategy, leveraging video content to...
Launch Pad: The Critical Role of Process | November 2024
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It’s tempting to believe that having the "best people" is the secret to success in attracting new business to your bank. In lending, this may be true - after all, loan decisions often hinge on relationships and personalities. However, when it comes to the deposit side of the business, the equation changes. While talent remains important, it’s not the sole driver of success. Instead, the effi...
Launch Pad: Marketing in a Post Google Search World | October 2024
I was listening to a Gary Vaynerchuk (marketing guru) video the other day and he had an interesting point. At the current rate of AI adoption, his theory is that Google searches may be irrelevant by the year 2030.
That’s just five years away.
In the video (https://youtu.be/WyW_8kMQmJM) he goes through preparing your marketing for the coming reality of end users using AI tools to search instead...
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