Launch Pad: The Critical Role of Process | November 2024
It’s tempting to believe that having the "best people" is the secret to success in attracting new business to your bank. In lending, this may be true - after all, loan decisions often hinge on relationships and personalities. However, when it comes to the deposit side of the business, the equation changes. While talent remains important, it’s not the sole driver of success. Instead, the effi...
Launch Pad: Marketing in a Post Google Search World | October 2024
I was listening to a Gary Vaynerchuk (marketing guru) video the other day and he had an interesting point. At the current rate of AI adoption, his theory is that Google searches may be irrelevant by the year 2030.
That’s just five years away.
In the video (https://youtu.be/WyW_8kMQmJM) he goes through preparing your marketing for the coming reality of end users using AI tools to search instead...
Launch Pad: Gaining Traction | September 2024
Welcome to the September 2024 TMClarity Newsletter, now renamed Launch Pad. You may have noticed we've changed the format of the newsletter for the better. Thanks for subscribing!
Gaining Traction
Running a treasury management department presents unique challenges. Whether your operations are based in the suburbs or the city, attracting and retaining quality treasury management customers requi...
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