Launch Pad | Treasury Management Newsletter
Tactics and strategies to enhance treasury management at community banks.
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Launch Pad: TMClarity Implementer | March 2025
Introducing the TMClarity Implementer Program
This month, we’re excited to launch our newest Treasury Management training solution: the TMClarity Implementer Program.
We created the Implementer Program in response to demand from community banks that are ready to roll out or improve their Treas...
by Tim Malzahn —
Mar 27, 2025
marketing
Launch Pad: Getting the Word Out | February 2025
We often hear complaints from our clients that people simply don’t know who they are or have never heard of their institution. In large metro areas, competition is fierce and brand recognition can be challenging. In contrast, small towns thrive on a close-knit community where word-of-mouth tra...
by Tim Malzahn —
Feb 25, 2025
marketing
Launch Pad: Agreements | January 2025
Efficiency is key in treasury management, not just for your bank but for your customers as well. One area that often gets overlooked - but has significant potential for time and cost savings - is how you structure your Treasury Management (TM) agreements. By simplifying your approach, you can re...
by Tim Malzahn —
Jan 31, 2025
marketing
Launch Pad: Video First | December 2024
Bank marketing is set to change significantly in 2025. With the rise of AI-powered search, traditional website traffic from search engine results will continue to decline. As AI-driven tools provide users with direct answers and solutions, fewer people will click through to your website. To ad...
Dec 31, 2024
marketing