Building an Effective Treasury Management Team

treasury management operations treasury management sales treasury management strategy May 21, 2024
Effective Treasury Management Team

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In his seminal book "Good to Great," Jim Collins emphasizes the importance of having the right people in the right seats on the bus to achieve organizational greatness. Translating this concept to the realm of of an effective treasury management team within a bank, it's essential to structure your treasury management (TM) team strategically. This blog will explore how to build an effective TM team by placing the right people in key roles, ensuring each team member aligns with the organization's goals and contributes to overall success.

The Essential Roles in a Treasury Management Team

To build a high-performing TM team, you need a minimum of three key roles:

  1. Leader of the TM Team
  2. TM Leader responsible for sales and product development
  3. Operations Specialist responsible for customer onboarding and day-to-day support

The TM Team Leader: Steering Towards Success

Responsibilities The TM Team Leader is the cornerstone of the team, responsible for overseeing the entire TM function. Their responsibilities include ensuring a superior customer experience, maintaining profitability, and driving sales. This role requires a visionary who can balance strategic oversight with practical execution.

Skills and Attributes

  • Leadership and Vision: The ability to inspire and guide the team towards achieving strategic goals.
  • Customer Focus: An understanding of business customer needs and a commitment to enhancing the customer experience.
  • Profitability Insight: Keen financial acumen to manage and improve the profitability of TM services.
  • Sales Acumen: A strong grasp of sales strategies to drive revenue growth.

Implementation To ensure the right person is in this seat, look for someone with a proven track record in leadership roles within financial services, preferably with experience in treasury management. This individual should have demonstrated success in managing teams, driving sales, and improving customer satisfaction.

The TM Sales and Product Development Leader: Driving Innovation and Growth

Responsibilities This role is critical for the growth and evolution of TM services. The TM Sales and Product Development Leader focuses on driving sales and developing new products that meet market demands. This role bridges the gap between market needs and the bank’s offerings.

Skills and Attributes

  • Sales Expertise: A deep understanding of sales processes and the ability to close deals.
  • Product Development: Experience in creating and launching financial products that address customer needs.
  • Market Awareness: Keeping abreast of industry trends and competitor activities to inform product development and sales strategies.
  • Collaborative Spirit: The ability to work closely with other departments to align product offerings with overall bank strategy.

Implementation For this seat, prioritize candidates with strong sales backgrounds and experience in product development within the banking sector. This person should be innovative, with a track record of bringing successful financial products to market and driving significant sales growth.

The Operations Specialist: Ensuring Smooth Operations and Superior Support

Responsibilities The Operations Specialist plays a crucial role in the customer experience by managing customer onboarding and providing day-to-day support. This position ensures that customers are integrated smoothly into the bank’s systems and receive consistent, high-quality service.

Skills and Attributes

  • Operational Efficiency: The ability to streamline processes and improve operational workflows.
  • Customer Service Orientation: A focus on providing exceptional support and resolving customer issues promptly.
  • Attention to Detail: Ensuring that all aspects of customer onboarding and support are handled meticulously.
  • Technical Proficiency: Familiarity with the bank’s systems and the ability to troubleshoot and resolve technical issues.

Implementation Seek individuals with a background in operations and customer support within financial services. This person should have a knack for process improvement and a strong commitment to customer satisfaction.

Building a Cohesive Team

Alignment and Communication Ensuring that these three roles work seamlessly together is vital. Regular communication and alignment meetings can help synchronize efforts and maintain focus on common goals. The TM Team Leader should facilitate open lines of communication and foster a collaborative environment.

Training and Development Invest in ongoing training and development for each role. This not only keeps skills sharp but also ensures that the team remains aligned with the latest industry trends and best practices.

Performance Metrics Establish clear performance metrics for each role. These metrics should align with the overall strategic goals of the bank and provide a basis for evaluating the effectiveness of each team member. Regular performance reviews can help identify areas for improvement and recognize outstanding contributions.

By getting the right people in the right seats, you can transform your TM team into a powerhouse that drives customer satisfaction, profitability, and innovation. The principles from "Good to Great" provide a solid foundation for building a team that not only meets but exceeds the strategic goals of your bank. Focus on identifying individuals with the right skills and attributes, foster a collaborative environment, and continuously invest in their development. In doing so, you'll create a TM team that is well-equipped to navigate the complexities of the financial landscape and deliver exceptional results.

 

FTC Notice: Some of the links on this page are affiliate links. This means if you click on the link and purchase an item, we will receive a small commission at no extra cost to you.

TMClarity™ empowers Community Banks to attract more business core deposits and increase non-interest fee income. Our framework enables you to become world-class in the selling, implementation, and customer support of treasury management services offered to your business customers.

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FTC Notice: Some of the links on this site are affiliate links. This means if you click on the link and purchase an item, we will receive a small commission at no extra cost to you.