The TMClarity System
TMClarity™ empowers Community Banks to attract more business core deposits and increase non-interest fee income. Our Treasury Management Framework™ supports the transformation of your bank into a world-class provider of Treasury Management services, enhancing sales, implementation, and customer support for your business customers.
TMClarity Framework
The TMClarity Framework™ helps community banks transform Treasury Management departments to their full potential. Our comprehensive and transformative training and business management system leads to greater sales success, higher margins, and increased customer retention in a competitive marketplace.
The Framework is composed of eight areas in which Treasury Management professionals should achieve proficiency.
Digital Sales
Digital Sales is the process of identifying, nurturing, and converting leads to business development appointments using modern digital sales techniques.
Business Development
Business Development is the process of selling face to face and matching business prospects with the appropriate Treasury Management services.
Business Support Center
Treasury Management services are technology services and you need to use cutting edge technology to support your business customers.
Customer Relations
Manage customer expectations and drive revenues through knowing your customer better.
Metrics
Know your numbers - both your costs and revenues - and know how to calculate them and compare them to peers.
Marketing
Understand what makes your prospects and customers tick and how to find prospects looking for a better TM solution.
Vision & Strategy
Understand the strategy behind a successful Treasury Management practice in your Community Bank.
FAQ's
Explore our Frequently Asked Questions about the TMClarity Framework and Implementer programs.
TMClarity Implementer
Are you looking to develop your Treasury Management department but don't know where to start? Consider the TMClarity Implementer™ program. This program is a DIY solution for Community Banks that have project management skills, but don't know where to start.
Discovery
Identify and document your existing services as a baseline for your future Treasury Management initiatives.
Vision Building
Create a robust, metrics-focused Treasury Management roadmap, outlining the essential steps to achieve "best in class" status.
Implementation
Carry out the vision and fulfill the strategic plan for Treasury Management within the organization.
The TMClarity Treasury Management Training for Directors
Are you ready to transform your community bank's approach to treasury management? Our specially designed course is crafted to educate and empower your Board of Directors, providing them with the essential knowledge to oversee and enhance your institution’s treasury management strategies. In just 30 minutes, this in-depth session will be the cornerstone of your boardroom discussions, setting the stage for strategic growth and operational excellence.
Training and Best Practices for Treasury Management
We have integrated 30 years of community banking expertise with modern customer support techniques. Our TMClarity Framework is based on established best practices and revolutionizes your community bank's business services. This leads to happier customers, increased non-interest fee income, and higher core deposits, while also allowing you to profitably sell treasury management services at your community bank.
Launch Pad: Accelerating Treasury Management Success
Learn the tactics and strategies to enhance treasury management at your community bank. From leads to sales to operations, Launch Pad covers it all in this monthly treasury management newsletter for community banks. Subscribe to the free edition to unlock access today or become a paid member for advanced treasury management training and resources right to your inbox.
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